A Logo For A Friendship

Great Cities Week Launch presented the new collaboration between Wuhan and Swansea.

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On March 20th, Wuhan Social participated in the Great Cities Week Launch, an event organised in order to celebrate major events linking Wuhan and the UK. If 2017 marks the 31st Anniversary of the relationship between Wuhan and Manchester, this year also highlights the new relationship between Wuhan and the city of Swansea, in Wales. On that occasion, a brilliant project was made : designing the logo of this new friendship.

PRESENTATION

Photo credits: James Jackson Museum

Organised by the British Consulate with the support of the Chairman of FHA-Wales, Wuhan University of Technology (WUT), the Hubei Government and the Wuhan Municipal Bureau, many challenges were at stake. The Museum in which the event took place is named after James Jackson, a British citizen who was the first president of Wenhua University and who contributed to China’s educational career. A beautiful place on Tanhualin perfectly mixing the tradition and the modernity of the architecture. Everything was well-prepared with a British touch that everybody’s noticed. Shaun the sheep was even here to mark this day as a symbolic recognition between the two countries.

Photo credits: James Jackson Museum

THE PROJECT

Wuhan University of Technology (WUT) is proud to be pioneering a Swansea Art Program through the existing partnership between WUT and the University of Wales Trinity St. David.

In order to create the design of the logo picturing the relationship between Wuhan and Swansea, the graphic design teachers Paul James Kintas and Li Xiao proposed this challenge to their students from WUT. Three of them made it to the final : Super Massive, Alice and Li Xuan. If all of them were inspired and worked on their project for a few months, the three girls had different visions of this logo.

Logo designed by Super Massive
Logo designed by Li Xuan
Logo designed by Alice

All of them worked hard, figuring out what symbols could create the link between the two cities and what things could represent their own characteristics.

THE WINNER

It is Li Xuan who received the honour to have her logo chosen to represent the friendship between Wuhan and Swansea. By choosing two icons of each city, the swan for Swansea and Huanghelou (the Yellow Crane Tower) for Wuhan, she opted for a logo full of imagery that caught the eye of the jury.

Photo credits: Vio-RC

All we can wish for is to see this new friendship blossoming and becoming another great relationship strengthening the bond between China and the UK.

Photo credits: James Jackson Museum
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Violette R.
Violette is a young French expat ready to go on adventures to introduce you to new places and events in Wuhan. Enthusiastic and joyful, she is passionate when it comes to performing art and has a penchant for old movies and rock’n roll. Her saying: Make them laugh.

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